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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Energy Cloud Brazil: why cloud-native platforms will make liberalization work
Energy cloud Brazil will define who scales in a liberalized market. Energy cloud Brazil aligns cloud-native EMS, P2P trading and dynamic tariffs to turn flexibility into a tradable asset.
Marcellus Louroza
Nov 212 min read
Brazil energy liberalization: lessons from Europe for a resilient transition
Brazil energy liberalization is at an inflection point as the free market opens to all users. Brazil energy liberalization can leverage Europe’s playbook to build a balanced, tech-enabled ecosystem.
Marcellus Louroza
Nov 122 min read
AI in HEMS: From Reactive Bills to Proactive Energy
AI in HEMS turns home energy from reactive to predictive. AI in HEMS uses machine learning to plan charging, heating and storage before the user even thinks about it.
Marcellus Louroza
Nov 31 min read
Telco Energy Platforms: The Next Growth Curve for Connectivity Players
Telco energy platforms are emerging as the next growth engine. Telco energy platforms align utilities, HEPs and networks to turn connectivity into daily household value.
Marcellus Louroza
Oct 292 min read
HEMS Cybersecurity: The Hidden Weak Spot of the Smart Home
HEMS cybersecurity is often overlooked in connected homes. HEMS cybersecurity must be built in so automation stays safe, private and reliable as devices and cloud platforms scale.
Marcellus Louroza
Oct 272 min read
Energy SaaS for HEMS: One App, Real Savings, Less Hassle
Energy SaaS makes home energy simple. Energy SaaS turns HEMS into one service that coordinates solar, batteries, EV charging and heating to cut costs automatically.
Marcellus Louroza
Oct 232 min read
Digital Energy Consultancies: The Orchestrators of HEMS Adoption in Europe
Digital energy consultancies bridge invention and adoption. Digital energy consultancies turn HEMS PoCs into bankable roll-outs by aligning DSOs, retailers, standards, and UX.
Marcellus Louroza
Oct 212 min read
Home Energy Platforms: HEPs to Telcos — Don’t Wait, Partner Now
Home energy platforms are where telcos turn connectivity into revenue. Home energy platforms bundle solar, EVs, heat pumps, meters and AI so households save money, shift load, and help the grid.
Marcellus Louroza
Oct 142 min read
Home Energy Platforms: How Telcos Turn 6G Into Revenue With AI‑Driven HEP Bundles
Home energy platforms are the bridge between faster networks and real revenue. Home energy platforms bundle solar, batteries, EVs, dynamic tariffs, and AI into one simple app that saves money and shifts load.
Marcellus Louroza
Oct 125 min read
Huawei Energy Management: How Telecom DNA Powers the Next Wave of Digital Energ
huawei energy management, digital energy, telecom-energy convergence, BESS, virtual power plants, VPP, microgrids, PV inverters, 5G for energy, 3GPP, AI forecasting, EMS platforms, interoperability, Matter protocol, OpenADR, IEEE 1547, OCPP, SunSpec Alliance, MQTT, OPC UA, cybersecurity, NIST CSF, IEC 62443, ISO 27001, GDPR, open APIs, energy-as-a-service, utility partnerships, DER aggregation, market integration
Marcellus Louroza
May 222 min read
Decentralized Utilities: How Grid Operators Stay Essential in a Prosumer Era
As rooftop PV and batteries spread, decentralized utilities that pivot from commodity supply to energy services—flexibility, EMS, and P2P platforms—will anchor reliability, affordability, and decarbonization.
Marcellus Louroza
Apr 272 min read
AI in Energy Management: Smarter Grids, Smarter Choices
As HEMS, DERs, and digital markets scale, ai in energy management turns meter/device data into accurate forecasts and automated actions—cutting costs, integrating renewables, and boosting reliability.
Marcellus Louroza
Apr 242 min read
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