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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Energy Cloud Brazil: why cloud-native platforms will make liberalization work
Energy cloud Brazil will define who scales in a liberalized market. Energy cloud Brazil aligns cloud-native EMS, P2P trading and dynamic tariffs to turn flexibility into a tradable asset.

Marcellus Louroza
Nov 212 min read


Brazil energy liberalization: lessons from Europe for a resilient transition
Brazil energy liberalization is at an inflection point as the free market opens to all users. Brazil energy liberalization can leverage Europe’s playbook to build a balanced, tech-enabled ecosystem.

Marcellus Louroza
Nov 122 min read


Telco Energy Platforms: The Next Growth Curve for Connectivity Players
Telco energy platforms are emerging as the next growth engine. Telco energy platforms align utilities, HEPs and networks to turn connectivity into daily household value.

Marcellus Louroza
Oct 292 min read


Energy SaaS for HEMS: One App, Real Savings, Less Hassle
Energy SaaS makes home energy simple. Energy SaaS turns HEMS into one service that coordinates solar, batteries, EV charging and heating to cut costs automatically.

Marcellus Louroza
Oct 232 min read


Home Energy Platforms: HEPs to Telcos — Don’t Wait, Partner Now
Home energy platforms are where telcos turn connectivity into revenue. Home energy platforms bundle solar, EVs, heat pumps, meters and AI so households save money, shift load, and help the grid.

Marcellus Louroza
Oct 142 min read


Digital Energy Transformation: why consultancies turn pilots into products
Discover how consultancies de-risk HEMS programs, integrate IoT, SaaS, AI, and cybersecurity, and convert pilots into market-ready, cloud-first services that customers actually use.

Marcellus Louroza
Sep 273 min read


Residential energy flexibility: turn your home into a smart earner (and cut your bill)
See how HEMS, dynamic pricing, and virtual power plants shift home loads to cheaper hours, reduce costs, and pay you for helping stabilize the grid—while preserving comfort and control.

Marcellus Louroza
Sep 212 min read


Energy Utility Platforms: why the platform path wins by 2035
This article compares two futures for power companies—pipes or platforms—and explains, in simple terms, why Energy Utility Platforms tend to grow faster, earn more, and keep customers happier.

Marcellus Louroza
Sep 182 min read


Why Utilities Must Own the Customer Interface in the Era of Energy Platforms
As energy transitions to platform-based services, controlling the customer interface becomes a strategic necessity. Learn how utilities can stay competitive by partnering with software platforms like Kraken and focusing on digital UX.
🔹 6. 30 SEO Tags (comma-separated):
customer interface, energy platforms, energy UX, HEMS, Kraken technology, Octopus Energy, tado, Hive Centrica, smart energy apps, utility OS, smart grid software, DER orchestration, VPP, billing modernizati

Marcellus Louroza
Sep 82 min read


Smart Energy Ecosystems: From B2B Utilities to B2C Platforms
Energy is moving from utility-centred B2B silos to consumer-driven platforms. This article explains how smart energy ecosystems—built like smartphone app stores—unlock adoption, engagement and savings.

Marcellus Louroza
Aug 263 min read


BES liberalization in Brazil: why Europe should act before the rules harden
Brazil’s power sector is opening at scale. With 88M consumers, 39% of demand already in the free market, and PL 414 poised to expand access, BES liberalization is a rare entry window for EU retailers, EMS providers, storage firms, and VPP aggregators.

Marcellus Louroza
Jul 290 min read


Energy Market Balancing: Local Renewables, Global Grids, and Smart Flexibility
Balancing localized renewables with interconnected wholesale markets is now critical. This article shows how energy market balancing, flexibility services, storage, and cross-border trade keep grids reliable while cutting costs and emissions.

Marcellus Louroza
Jul 62 min read
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