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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Energy Cloud Brazil: why cloud-native platforms will make liberalization work
Energy cloud Brazil will define who scales in a liberalized market. Energy cloud Brazil aligns cloud-native EMS, P2P trading and dynamic tariffs to turn flexibility into a tradable asset.
Marcellus Louroza
Nov 212 min read
Residential energy flexibility: turn your home into a smart earner (and cut your bill)
See how HEMS, dynamic pricing, and virtual power plants shift home loads to cheaper hours, reduce costs, and pay you for helping stabilize the grid—while preserving comfort and control.
Marcellus Louroza
Sep 212 min read
Energy Utility Platforms: why the platform path wins by 2035
This article compares two futures for power companies—pipes or platforms—and explains, in simple terms, why Energy Utility Platforms tend to grow faster, earn more, and keep customers happier.
Marcellus Louroza
Sep 182 min read
Electricity Market Liberalization: How Quantum Tech Could Redefine Brazil’s Energy Future
Brazil's electricity market liberalization is accelerating — and the next leap could come from quantum-powered platforms that transform trading, demand, and grid flexibility.
Marcellus Louroza
Sep 102 min read
Smart Energy Ecosystems: From B2B Utilities to B2C Platforms
Energy is moving from utility-centred B2B silos to consumer-driven platforms. This article explains how smart energy ecosystems—built like smartphone app stores—unlock adoption, engagement and savings.
Marcellus Louroza
Aug 263 min read
SEB liberalization in Brazil: from 89M consumers to a multi-million prosumer economy
Brazil’s broad market opening is accelerating a prosumer wave unlike Europe’s slow roll. With PV additions growing 60% year-on-year and millions set to generate, store, and trade power, SEB liberalization is the most dynamic energy shift of the decade.
Marcellus Louroza
Jul 312 min read
Energy Market Balancing: Local Renewables, Global Grids, and Smart Flexibility
Balancing localized renewables with interconnected wholesale markets is now critical. This article shows how energy market balancing, flexibility services, storage, and cross-border trade keep grids reliable while cutting costs and emissions.
Marcellus Louroza
Jul 62 min read
Brazil Energy Market Deregulation: A Software-Driven Flexibility Opportunity
Brazil’s retail energy opening mirrors the telecom revolution—only this time it’s digital-first. This article shows how Brazil energy market deregulation enables SaaS-led flexibility, DER aggregation, and new retail models across 85+ million homes.
Marcellus Louroza
Jun 262 min read
P2P Energy Trading and Utilities: From Centralized Operators to Distributed Platform Enablers
Decentralization is flipping the utility model. This article explains how p2p energy trading and DER platforms let utilities evolve into market enablers—operating trusted infrastructure, monetizing flexibility, and accelerating renewables.
Marcellus Louroza
Jun 222 min read
Peer-to-Peer Energy Trading: Empowering Prosumers and Decentralizing Markets
Neighborhood energy exchanges are moving from pilots to policy. This article shows how peer-to-peer energy trading cuts bills, boosts renewable self-consumption, and strengthens local grids—when paired with open standards and clear rules.
Marcellus Louroza
May 252 min read
Standardized Communication Protocols in Energy Management: Unlocking Efficiency and Interoperability
Fragmented device languages stall EMS at scale. This article shows how standardized communication protocols enable seamless HEMS/BEMS/IMES integration, lower costs, and open the door to flexibility markets and virtual power plants.
Marcellus Louroza
May 62 min read
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