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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Energy Cloud Brazil: why cloud-native platforms will make liberalization work
Energy cloud Brazil will define who scales in a liberalized market. Energy cloud Brazil aligns cloud-native EMS, P2P trading and dynamic tariffs to turn flexibility into a tradable asset.
Marcellus Louroza
Nov 212 min read
HEMS User UX of Energy Experience: Why Energy Needs a Spotify Moment, Not Spreadsheets
HEMS user experience now determines who scales in residential energy. HEMS user experience must shift from dense dashboards to personalized automation that ordinary households use daily.
Marcellus Louroza
Nov 172 min read
AI in HEMS: From Reactive Bills to Proactive Energy
AI in HEMS turns home energy from reactive to predictive. AI in HEMS uses machine learning to plan charging, heating and storage before the user even thinks about it.
Marcellus Louroza
Nov 31 min read
Telco Energy Platforms: The Next Growth Curve for Connectivity Players
Telco energy platforms are emerging as the next growth engine. Telco energy platforms align utilities, HEPs and networks to turn connectivity into daily household value.
Marcellus Louroza
Oct 292 min read
Energy SaaS for HEMS: One App, Real Savings, Less Hassle
Energy SaaS makes home energy simple. Energy SaaS turns HEMS into one service that coordinates solar, batteries, EV charging and heating to cut costs automatically.
Marcellus Louroza
Oct 232 min read
Home Energy Platforms: HEPs to Telcos — Don’t Wait, Partner Now
Home energy platforms are where telcos turn connectivity into revenue. Home energy platforms bundle solar, EVs, heat pumps, meters and AI so households save money, shift load, and help the grid.
Marcellus Louroza
Oct 142 min read
Telcos in Energy: How Connectivity Giants Win the Home Energy Platform Race
As households adopt PV, batteries, EVs and smart tariffs, telcos in energy can turn identity, billing, and connectivity into the backbone of home energy platforms—partnering with leading HEMS/VPP software to capture recurring revenue.
Marcellus Louroza
Oct 72 min read
AI energy management in Europe: platforms, savings and real-world traction
Europe is moving from pure generation buildout to orchestration. This piece shows how AI energy management, VPPs and flexibility markets are already cutting bills, stabilising grids and accelerating decarbonisation—with links to the platforms doing it.
Marcellus Louroza
Oct 62 min read
Energy SaaS: turning kilowatts into data, services, and scale
See how energy SaaS combines cloud, APIs, and AI to automate EV charging, heat pumps, and batteries, creating recurring revenue and simple customer experiences while supporting a smarter grid.
Marcellus Louroza
Sep 283 min read
Residential energy flexibility: turn your home into a smart earner (and cut your bill)
See how HEMS, dynamic pricing, and virtual power plants shift home loads to cheaper hours, reduce costs, and pay you for helping stabilize the grid—while preserving comfort and control.
Marcellus Louroza
Sep 212 min read
Kraken Energy Platform: the OS powering the utility shift
A clear look at why the Kraken Energy Platform—built inside Octopus Energy Group
—is becoming the go-to operating system for utilities, replacing patchwork apps with one scalable core.
Marcellus Louroza
Sep 192 min read
Energy Utility Platforms: why the platform path wins by 2035
This article compares two futures for power companies—pipes or platforms—and explains, in simple terms, why Energy Utility Platforms tend to grow faster, earn more, and keep customers happier.
Marcellus Louroza
Sep 182 min read
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