
Hi, I'm
Marcellus Louroza
or simply...
"Marcel"
"I am driven by a deep commitment to living a purposeful life—one defined by meaningful contributions to a sustainable energy future.
My goal is not only to help shape impactful solutions, but also to inspire the next generation of leaders to champion this global cause."
Passion for new horizons
Game Changer in international career
Constantly reinvent myself to cope with the world's changings
My recent story...
In 2017, after more than two decades of leadership in the telecommunications industry, I made a deliberate decision to transition into a field that deeply resonates with my personal values: sustainable energy.
In the same year I relocated to Vienna, Austria, to pursue a two-year master’s degree in Sustainable Energy Systems at the University of Applied Sciences Upper Austria (FH Oberösterreich).
Since then, I have successfully bridged my business strategy expertise with both emerging clean technologies and traditional energy systems. Market dynamics and social imperatives have been the driving forces behind this transformative chapter of my career.

"I've lived in a continuous learning process to keep up with the rapid changes in the world, eagerly absorbing new knowledge in the areas of social issues, health, sustainability and technological innovation."

I am specialized in:
Complex Sales Cycles & Business
Development
Strategy
Sustainable Energy
Systems, Energy Transition
Portfolio management of Mobile Telecommunication
Global Product Management
&
GTM strategy

Doesn't matter the obstacles... just keep pushing hard toward your goals!
Never give up!!!
Marcellus is a seasoned and very experienced professional with knowledge in several fields. Marcellus combines, as very few people, a solid technical knowledge with a unique set of soft skills what brings him a powerful combination as a very robust senior professional, capable of solving difficult tasks and manage very high performance teams.
Luiz Mascarenhas
Head of Consumer Business
Personal Systems LATAM
Hewlett Packard
Houston, Texas - USA.

I am delighted to recommend Marcellus for any professional endeavor. Throughout our time working together, Marcellus consistently proved himself as an outstanding professional, showcasing his strategic mindset, exceptional customer relationship skills, and prowess in building complex deals. He possesses a unique ability to analyze intricate situations, develop effective strategies, and deliver successful outcomes. Marcellus's genuine interest in understanding and meeting clients' needs, coupled with his excellent interpersonal skills, enables him to establish and foster strong relationships. Furthermore, his talent for navigating complex negotiations and securing favorable outcomes is truly impressive.
Abdallah Harati
Business Transformation
Sales & Marketing | Strategy
HCL Tech - Munich, Bavaria
Germany

I have had the pleasure of working with Marcellus, who consistently demonstrated highly strategic thinking and leadership. He has a talent for bringing people together and facilitating collaboration across teams, which has resulted in significant successes for our former organization
Fabio Ranieri
Head of Mid-Market
Audience Marketing Product
Austin, Texas - USA.

"I had the privilege to work with Marcellus in two different moments of our careers. In HP as Field Sales Engineer and in Nokia, as Key Account Sales Manager. Marcellus has an incredible ability to build lasting relationships with customers, partners and colleagues that added to his excellent technical background make him to achieve excellent business results. I also had the chance to work with him in a complex negotiation involving a large project in the ICT market in Brazil where he showed great resilience during the long period and different phases of the project, resulting in one of the most profitable projects for our company. Very proactive, cross-cultural leader, an inspiring team player and one of the best business developers I’ve worked with."
Angelo Guerra
CEO
Atento Latin America
Sao Paulo - SP, Brazil.

It was my pleasure to work with Marcellus. We worked together for a very short time for a Brazilian Food producer aiming to get the US and European Markets.
Marcellus is a gentleman. He is a pleasure to know, knowledgeable and 'genuine', qualities that are getting harder to find.
On a professional level, I appreciated his good vision of international markets and his ability to position companies in these markets.
Vincent Lefeuvre
Director Construction Solutions
Delay Analysis, Forensic
Litigation Consulting
Paris, France
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I had the privilege of working with Marcellus. He is proactive, result oriented, responsible and very professional and he is always ready to put all his energy and time to get the job done. He is known as a hard working and very serious team player. He is very passionate and has great vision for his work. His focus keeps everything moving as he makes sure all the deadlines are met, and makes sure that whatever project he is working on meets the highest standards. It is an honor for me to recommend and endorse him.
Dema Oliveira
CEO
Marketing Consulting
Sao Paulo, Brazil.

