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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Energy SaaS: Turning Kilowatts into Data Streams
Energy SaaS is redefining how value is created in power markets. Energy SaaS shifts focus from hardware to cloud services that forecast, optimize and settle energy in real time.
Marcellus Louroza
Nov 192 min read
HEMS User UX of Energy Experience: Why Energy Needs a Spotify Moment, Not Spreadsheets
HEMS user experience now determines who scales in residential energy. HEMS user experience must shift from dense dashboards to personalized automation that ordinary households use daily.
Marcellus Louroza
Nov 172 min read
HEMS Operating System: The OS of the Decentralized Grid
HEMS operating system is emerging as the orchestration layer of decentralized energy. HEMS operating system unifies AI, blockchain, tariffs and devices so homes trade, store and use power autonomously.
Marcellus Louroza
Nov 52 min read
AI in HEMS: From Reactive Bills to Proactive Energy
AI in HEMS turns home energy from reactive to predictive. AI in HEMS uses machine learning to plan charging, heating and storage before the user even thinks about it.
Marcellus Louroza
Nov 31 min read
Brazil free electricity market: ACL opening creates a once-in-a-generation window
Brazil free electricity market moves from bill to reality with MP 1.304/2025. Brazil free electricity market expansion enables supplier choice for 89M users with Supplier of Last Resort safeguards.
Marcellus Louroza
Oct 313 min read
HEMS Cybersecurity: The Hidden Weak Spot of the Smart Home
HEMS cybersecurity is often overlooked in connected homes. HEMS cybersecurity must be built in so automation stays safe, private and reliable as devices and cloud platforms scale.
Marcellus Louroza
Oct 272 min read
Digital Energy Consultancies: The Orchestrators of HEMS Adoption in Europe
Digital energy consultancies bridge invention and adoption. Digital energy consultancies turn HEMS PoCs into bankable roll-outs by aligning DSOs, retailers, standards, and UX.
Marcellus Louroza
Oct 212 min read
AI energy management in Europe: platforms, savings and real-world traction
Europe is moving from pure generation buildout to orchestration. This piece shows how AI energy management, VPPs and flexibility markets are already cutting bills, stabilising grids and accelerating decarbonisation—with links to the platforms doing it.
Marcellus Louroza
Oct 62 min read
How Prosumers Are Powering the Future of Distributed Energy Resources (DER)
Distributed Energy Resources (DER) are empowering prosumers to lead the clean energy transition. With HEMS, AI, and blockchain, homes are becoming microgrids that generate, optimize, and trade energy in real time.
Marcellus Louroza
Sep 282 min read
Why Energy UX in Home Energy Management Systems (HEMS) Must Be as Intuitive as Spotify
Home Energy Management Systems (HEMS) are evolving—but their success depends on more than tech. Energy UX is now the competitive edge, turning complex systems into user-friendly tools that empower prosumers through clarity, control, and simplicity.
Marcellus Louroza
Sep 252 min read
The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.
Marcellus Louroza
Sep 172 min read
The Rise of Home Energy Management Systems (HEMS) in the Smart Energy Revolution
Home Energy Management Systems (HEMS) are rapidly transforming how consumers interact with energy. With rising electricity prices and the electrification of homes, HEMS offer smart, data-driven control that integrates with solar, batteries, EVs, and AI to create sustainable, optimized energy ecosystems.
Marcellus Louroza
Sep 71 min read
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