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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Energy SaaS: Turning Kilowatts into Data Streams
Energy SaaS is redefining how value is created in power markets. Energy SaaS shifts focus from hardware to cloud services that forecast, optimize and settle energy in real time.
Marcellus Louroza
Nov 192 min read
Brazil free electricity market: ACL opening creates a once-in-a-generation window
Brazil free electricity market moves from bill to reality with MP 1.304/2025. Brazil free electricity market expansion enables supplier choice for 89M users with Supplier of Last Resort safeguards.
Marcellus Louroza
Oct 313 min read
Digital Energy Consultancies: The Orchestrators of HEMS Adoption in Europe
Digital energy consultancies bridge invention and adoption. Digital energy consultancies turn HEMS PoCs into bankable roll-outs by aligning DSOs, retailers, standards, and UX.
Marcellus Louroza
Oct 212 min read
Home Energy Platforms: How Telcos Turn 6G Into Revenue With AI‑Driven HEP Bundles
Home energy platforms are the bridge between faster networks and real revenue. Home energy platforms bundle solar, batteries, EVs, dynamic tariffs, and AI into one simple app that saves money and shifts load.
Marcellus Louroza
Oct 125 min read
Telcos in Energy: How Connectivity Giants Win the Home Energy Platform Race
As households adopt PV, batteries, EVs and smart tariffs, telcos in energy can turn identity, billing, and connectivity into the backbone of home energy platforms—partnering with leading HEMS/VPP software to capture recurring revenue.
Marcellus Louroza
Oct 72 min read
Why Energy UX in Home Energy Management Systems (HEMS) Must Be as Intuitive as Spotify
Home Energy Management Systems (HEMS) are evolving—but their success depends on more than tech. Energy UX is now the competitive edge, turning complex systems into user-friendly tools that empower prosumers through clarity, control, and simplicity.
Marcellus Louroza
Sep 252 min read
The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.
Marcellus Louroza
Sep 172 min read
The Rise of Home Energy Management Systems (HEMS) in the Smart Energy Revolution
Home Energy Management Systems (HEMS) are rapidly transforming how consumers interact with energy. With rising electricity prices and the electrification of homes, HEMS offer smart, data-driven control that integrates with solar, batteries, EVs, and AI to create sustainable, optimized energy ecosystems.
Marcellus Louroza
Sep 71 min read
Smart Energy Ecosystems: From B2B Utilities to B2C Platforms
Energy is moving from utility-centred B2B silos to consumer-driven platforms. This article explains how smart energy ecosystems—built like smartphone app stores—unlock adoption, engagement and savings.
Marcellus Louroza
Aug 263 min read
Energy Management System in Brazil: From Smart Gadgets to Real Savings
Smart homes go mainstream when prices move hourly. With liberalization, dynamic tariffs and PV growth, an Energy Management System in Brazil can automate savings for households and open new data businesses for retailers.
Marcellus Louroza
Aug 123 min read
Real-Time Energy: Nordic Playbook for Brazil’s Consumer Engagement
Norway and Sweden proved that retail power can be app-first and data-driven. Brazil’s high smartphone adoption and upcoming market opening make real-time energy the fastest path to loyalty, savings, and flexibility.
Marcellus Louroza
Aug 72 min read
BES liberalization in Brazil: why Europe should act before the rules harden
Brazil’s power sector is opening at scale. With 88M consumers, 39% of demand already in the free market, and PL 414 poised to expand access, BES liberalization is a rare entry window for EU retailers, EMS providers, storage firms, and VPP aggregators.
Marcellus Louroza
Jul 290 min read
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