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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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AI energy management in Europe: platforms, savings and real-world traction
Europe is moving from pure generation buildout to orchestration. This piece shows how AI energy management, VPPs and flexibility markets are already cutting bills, stabilising grids and accelerating decarbonisation—with links to the platforms doing it.
Marcellus Louroza
Oct 62 min read
Energy SaaS: turning kilowatts into data, services, and scale
See how energy SaaS combines cloud, APIs, and AI to automate EV charging, heat pumps, and batteries, creating recurring revenue and simple customer experiences while supporting a smarter grid.
Marcellus Louroza
Sep 283 min read
Digital Energy Transformation: why consultancies turn pilots into products
Discover how consultancies de-risk HEMS programs, integrate IoT, SaaS, AI, and cybersecurity, and convert pilots into market-ready, cloud-first services that customers actually use.
Marcellus Louroza
Sep 273 min read
Residential energy flexibility: turn your home into a smart earner (and cut your bill)
See how HEMS, dynamic pricing, and virtual power plants shift home loads to cheaper hours, reduce costs, and pay you for helping stabilize the grid—while preserving comfort and control.
Marcellus Louroza
Sep 212 min read
Why the energy digital transition won’t mirror telecom 1:1
Europe’s unbundled power markets and explicit reliability payments mean utilities won’t become “dumb pipes.” Value is shifting to platforms like Kraken, DERMS such as EnergyHub, and HEMS leaders (ecobee, Vivint, Tibo) that orchestrate DERs at scale.
Marcellus Louroza
Sep 92 min read
Smart Energy Ecosystems: From B2B Utilities to B2C Platforms
Energy is moving from utility-centred B2B silos to consumer-driven platforms. This article explains how smart energy ecosystems—built like smartphone app stores—unlock adoption, engagement and savings.
Marcellus Louroza
Aug 263 min read
Brazil Energy Market Deregulation: A Software-Driven Flexibility Opportunity
Brazil’s retail energy opening mirrors the telecom revolution—only this time it’s digital-first. This article shows how Brazil energy market deregulation enables SaaS-led flexibility, DER aggregation, and new retail models across 85+ million homes.
Marcellus Louroza
Jun 262 min read
AI in Energy Trading: Forecasting, Bidding, and the Rise of Participatory Markets
Algorithms are taking center stage. This article shows how ai in energy trading delivers better forecasts, automated bids, and P2P enablement—while regulators and cybersecurity keep the rails safe.
Marcellus Louroza
Jun 152 min read
Energy Data as Strategy: Analytics, Markets, and the Three Pillars—Availability, Affordability, Security
In modern power systems, decisions live and die on data. This piece shows how energy data—collected from meters, devices, and markets—drives forecasting, tariffs, DER orchestration, and investment that deliver reliable, affordable power.
Marcellus Louroza
Jun 122 min read
Energy Management Systems: Smart Control for Reliable, Low-Carbon Power
Digital control is now the glue of modern power. This article shows how energy management systems connect HEMS, BEMS, and IMES to orchestrate PV, batteries, EVs, and flexible loads—cutting costs while boosting reliability and decarbonization.
Marcellus Louroza
May 252 min read
Pragmatic Energy Strategy: Meeting Surging Demand while Keeping Power Affordable and Reliable
Digital loads are exploding. This article argues that a pragmatic energy strategy—grounded in portfolio planning, firm capacity, storage, and flexibility—keeps AI, 5G, and industry powered without blowing up affordability or reliability.
Marcellus Louroza
May 182 min read
Grid Flexibility SaaS: The Digital Backbone for Renewable, Decentralized Power
As renewables surge, operators need software that turns data into dependable capacity. This article shows how grid flexibility saas enables forecasting, DER orchestration, demand response, and settlement at scale.
Marcellus Louroza
May 132 min read
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