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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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The Green Hangover: Balancing Enthusiasm with Economic Realities in the Energy Transition
The green hangover captures the gap between climate exuberance and execution. As rates rise and supply chains bite, the green hangover forces a pivot to unit economics, firm capacity, and interoperable demand flexibility.
Marcellus Louroza
Sep 262 min read
Electricity Market Liberalization: How Quantum Tech Could Redefine Brazil’s Energy Future
Brazil's electricity market liberalization is accelerating — and the next leap could come from quantum-powered platforms that transform trading, demand, and grid flexibility.
Marcellus Louroza
Sep 102 min read
The pitch isn’t the slides—it’s the psychology
This article explains how pitch psychology, frame control, status dynamics, and curiosity loops—popularized by Oren Klaff—turn dense decks into decisive yeses, with practical steps and links.
Marcellus Louroza
Aug 292 min read
Real-Time Energy: Nordic Playbook for Brazil’s Consumer Engagement
Norway and Sweden proved that retail power can be app-first and data-driven. Brazil’s high smartphone adoption and upcoming market opening make real-time energy the fastest path to loyalty, savings, and flexibility.
Marcellus Louroza
Aug 72 min read
Energy transition realism: a balanced path beats wishful thinking
Energy policy is sprinting ahead of physics and economics. Energy transition realism argues for sequencing renewables with firm low-carbon power and market design that protects reliability and affordability.
Marcellus Louroza
Jul 270 min read
Energiewende realism: beyond slogans to a workable energy mix
A career across telecom and power taught me this: technology shifts only stick when economics and reliability line up. Energiewende realism asks us to pair renewables with firm power, storage, and sound market design—so the lights stay on as costs fall.
Marcellus Louroza
Jul 122 min read
Energy Data as Strategy: Analytics, Markets, and the Three Pillars—Availability, Affordability, Security
In modern power systems, decisions live and die on data. This piece shows how energy data—collected from meters, devices, and markets—drives forecasting, tariffs, DER orchestration, and investment that deliver reliable, affordable power.
Marcellus Louroza
Jun 122 min read
Vaclav Smil Energy Transitions: Pragmatism, Systems Thinking, and Real-World Constraints
Hype doesn’t power grids—systems do. This article explains how vaclav smil energy transitions thinking grounds strategy in physics, capital turnover, and social realities, guiding credible policies and investments.
Marcellus Louroza
Jun 102 min read
Balanced Energy Transition: Reliability, Affordability, and Real-World Constraints
Ideology can’t keep the lights on. This article argues that a balanced energy transition—sequenced, technology-agnostic, and reliability-led—is the only credible way to cut emissions without triggering price shocks or supply risks.
Marcellus Louroza
Jun 12 min read
Shackleton's leadership: Shackleton planned the possible but he accomplished the IMPOSSIBLE!
Sir Ernest Henry Shackleton's incredible task of saving 27 men from certain death in Antarctica
Marcellus Louroza
May 2, 20242 min read
"Bigger is not always better"... really?
In order to remain profitable, expand the business or remain small depends of series of market and company factors.
Marcellus Louroza
May 1, 20241 min read
Corporate Intelligence
Importance of mentoring to acquire corporate intelligence in a big organization.
Marcellus Louroza
Apr 11, 20241 min read
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