BES liberalization in Brazil: why Europe should act before the rules hardenhttps://www.louroza.com/post/bes-liberalization-in-brazil-why-europe-should-act-before-the-rules-harden https://static.wixstatic.com/media/0d5549_ae1030a65eed47ceaf2f9b59070ba879~mv2.jpeg/v1/fill/w_800,h_800,al_c,q_85/0d5549_ae1030a65eed47ceaf2f9b59070ba879~mv2.jpeg 2025-07-29T22:00:00.000Z Brazil’s power sector is opening at scale. With 88M consumers, 39% of demand already in the free market, and PL 414 poised to expand access, BES liberalization is a rare entry window for EU retailers, EMS providers, storage firms, and VPP aggregators. Marcellus Louroza