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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Telco Energy Platforms: The Next Growth Curve for Connectivity Players
Telco energy platforms are emerging as the next growth engine. Telco energy platforms align utilities, HEPs and networks to turn connectivity into daily household value.

Marcellus Louroza
Oct 292 min read


Digital Energy Consultancies: The Orchestrators of HEMS Adoption in Europe
Digital energy consultancies bridge invention and adoption. Digital energy consultancies turn HEMS PoCs into bankable roll-outs by aligning DSOs, retailers, standards, and UX.

Marcellus Louroza
Oct 212 min read


Home Energy Platforms: HEPs to Telcos — Don’t Wait, Partner Now
Home energy platforms are where telcos turn connectivity into revenue. Home energy platforms bundle solar, EVs, heat pumps, meters and AI so households save money, shift load, and help the grid.

Marcellus Louroza
Oct 142 min read


Home Energy Platforms: How Telcos Turn 6G Into Revenue With AI‑Driven HEP Bundles
Home energy platforms are the bridge between faster networks and real revenue. Home energy platforms bundle solar, batteries, EVs, dynamic tariffs, and AI into one simple app that saves money and shifts load.

Marcellus Louroza
Oct 125 min read


Telcos in Energy: How Connectivity Giants Win the Home Energy Platform Race
As households adopt PV, batteries, EVs and smart tariffs, telcos in energy can turn identity, billing, and connectivity into the backbone of home energy platforms—partnering with leading HEMS/VPP software to capture recurring revenue.

Marcellus Louroza
Oct 72 min read


Energy Market Balancing: Local Renewables, Global Grids, and Smart Flexibility
Balancing localized renewables with interconnected wholesale markets is now critical. This article shows how energy market balancing, flexibility services, storage, and cross-border trade keep grids reliable while cutting costs and emissions.

Marcellus Louroza
Jul 62 min read


Pragmatic Energy Transition: Balancing Climate Ambition with Affordability and Security
Ambition without realism backfires. This article argues for a pragmatic energy transition—sequencing renewables, storage, nuclear, and firm capacity while protecting affordability, reliability, and social equity.

Marcellus Louroza
Jun 302 min read


Collaborative Energy Transition: Building a Global Network for Decarbonization and Security
Global decarbonization needs coordination at scale. This article shows how a collaborative energy transition—uniting governments, companies, and regulators—accelerates innovation, reduces costs, and strengthens security.

Marcellus Louroza
Jun 242 min read


P2P Energy Trading and Utilities: From Centralized Operators to Distributed Platform Enablers
Decentralization is flipping the utility model. This article explains how p2p energy trading and DER platforms let utilities evolve into market enablers—operating trusted infrastructure, monetizing flexibility, and accelerating renewables.

Marcellus Louroza
Jun 222 min read


Vaclav Smil Energy Transitions: Pragmatism, Systems Thinking, and Real-World Constraints
Hype doesn’t power grids—systems do. This article explains how vaclav smil energy transitions thinking grounds strategy in physics, capital turnover, and social realities, guiding credible policies and investments.

Marcellus Louroza
Jun 102 min read


Balanced Energy Transition: Reliability, Affordability, and Real-World Constraints
Ideology can’t keep the lights on. This article argues that a balanced energy transition—sequenced, technology-agnostic, and reliability-led—is the only credible way to cut emissions without triggering price shocks or supply risks.

Marcellus Louroza
Jun 12 min read


Grid Stability in High-Renewable Systems: Costs, Tools, and Policy to Keep the Lights On
As wind and solar surge, grid stability becomes mission-critical. This article shows how grid stability can be secured with BESS, demand response, advanced inverter standards, and market rules that reward flexibility—without breaking affordability.

Marcellus Louroza
May 272 min read
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