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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Home Energy Management System (HEMS): From Fragmentation to a Scalable, Open Ecosystem
Residential energy is a scale game. This article shows how a home energy management system—built on open standards, simple UX, and cross-industry partnerships—can cross the adoption chasm and unlock mass-market savings and flexibility.
Marcellus Louroza
Jul 12 min read
Pragmatic Energy Transition: Balancing Climate Ambition with Affordability and Security
Ambition without realism backfires. This article argues for a pragmatic energy transition—sequencing renewables, storage, nuclear, and firm capacity while protecting affordability, reliability, and social equity.
Marcellus Louroza
Jun 302 min read
Brazil Energy Market Deregulation: A Software-Driven Flexibility Opportunity
Brazil’s retail energy opening mirrors the telecom revolution—only this time it’s digital-first. This article shows how Brazil energy market deregulation enables SaaS-led flexibility, DER aggregation, and new retail models across 85+ million homes.
Marcellus Louroza
Jun 262 min read
Renewable Energy Subsidies: Costs, Market Signals, and Smarter Incentives
Subsidies helped launch clean power at scale, but the bill is uneven. This article examines how renewable energy subsidies can evolve—phasing out blanket support, rewarding efficiency, and protecting households.
Marcellus Louroza
Jun 242 min read
P2P Energy Trading and Utilities: From Centralized Operators to Distributed Platform Enablers
Decentralization is flipping the utility model. This article explains how p2p energy trading and DER platforms let utilities evolve into market enablers—operating trusted infrastructure, monetizing flexibility, and accelerating renewables.
Marcellus Louroza
Jun 222 min read
AI in Energy Trading: Forecasting, Bidding, and the Rise of Participatory Markets
Algorithms are taking center stage. This article shows how ai in energy trading delivers better forecasts, automated bids, and P2P enablement—while regulators and cybersecurity keep the rails safe.
Marcellus Louroza
Jun 152 min read
Energy Data as Strategy: Analytics, Markets, and the Three Pillars—Availability, Affordability, Security
In modern power systems, decisions live and die on data. This piece shows how energy data—collected from meters, devices, and markets—drives forecasting, tariffs, DER orchestration, and investment that deliver reliable, affordable power.
Marcellus Louroza
Jun 122 min read
Vaclav Smil Energy Transitions: Pragmatism, Systems Thinking, and Real-World Constraints
Hype doesn’t power grids—systems do. This article explains how vaclav smil energy transitions thinking grounds strategy in physics, capital turnover, and social realities, guiding credible policies and investments.
Marcellus Louroza
Jun 102 min read
Balanced Energy Transition: Reliability, Affordability, and Real-World Constraints
Ideology can’t keep the lights on. This article argues that a balanced energy transition—sequenced, technology-agnostic, and reliability-led—is the only credible way to cut emissions without triggering price shocks or supply risks.
Marcellus Louroza
Jun 12 min read
Inclusive Energy Transition: Financing, Reliability, and Growth for Developing Countries
Climate ambition must meet development reality. This article shows how an inclusive energy transition—backed by blended finance, strong market design, and reliability planning—can expand access without derailing growth.
Marcellus Louroza
May 292 min read
Grid Stability in High-Renewable Systems: Costs, Tools, and Policy to Keep the Lights On
As wind and solar surge, grid stability becomes mission-critical. This article shows how grid stability can be secured with BESS, demand response, advanced inverter standards, and market rules that reward flexibility—without breaking affordability.
Marcellus Louroza
May 272 min read
Energy Liberalization: Europe’s Blueprint for Competitive, Resilient Markets
From Germany to the UK, energy liberalization has cut bills, boosted innovation, and enabled dynamic tariffs. This piece distills Europe’s lessons so energy liberalization in emerging markets—like Brazil—delivers reliability, consumer protection, and flexibility.
Marcellus Louroza
May 272 min read
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