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"Passion for new horizons empowers us to rise above the ordinary and embrace the extraordinary." - J.M. Barrie
Here, I primarily share my thoughts on future energy, leadership, software and technologies, business strategies, international corporate careers, and some life philosophies.
I also share many personal stories that have changed my perspective on the world. While I do not intend these stories to serve as advice or guidance, I have learned a lot from others by applying my personal filter to determine what is worth absorbing and what is not. I hope you do the same.
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Smart Energy Ecosystems: From B2B Utilities to B2C Platforms
Energy is moving from utility-centred B2B silos to consumer-driven platforms. This article explains how smart energy ecosystems—built like smartphone app stores—unlock adoption, engagement and savings.
Marcellus Louroza
Aug 263 min read
Smart Meter Adoption: From Devices to Data-Driven Energy Markets
Brazil’s market opening will coincide with mass smart meter adoption. This convergence can unlock dynamic pricing, automated HEMS, flexibility services, and a new data economy for retailers and tech players.
Marcellus Louroza
Aug 213 min read
HEMS in Brazil: The Digital Brain of a Liberalized Energy Market
Market opening plus smart meters and booming rooftop PV will make HEMS in Brazil the control center of the future household—automating savings, enabling P2P trading, and unlocking flexibility services for retailers and grids.
Marcellus Louroza
Aug 173 min read
Brazil Electricity Liberalization: Telecom’s Playbook for a $200B Energy Boom
Brazil’s power market is opening to all consumers. Drawing on the telecom playbook, brazil electricity liberalization can unlock investment, innovation, and lower bills—while advancing decarbonization and digitalization.
Marcellus Louroza
Aug 143 min read
Energy Management System in Brazil: From Smart Gadgets to Real Savings
Smart homes go mainstream when prices move hourly. With liberalization, dynamic tariffs and PV growth, an Energy Management System in Brazil can automate savings for households and open new data businesses for retailers.
Marcellus Louroza
Aug 123 min read
Brazil Electricity Liberalization Market Size: The $200B Opportunity Explained
Investors ask the same thing about Brazil’s power reform—what’s the real market size? This breakdown quantifies DG, storage, EMS, VPP, and retail trading to frame a $200B decade-long opportunity.
Marcellus Louroza
Aug 103 min read
Real-Time Energy: Nordic Playbook for Brazil’s Consumer Engagement
Norway and Sweden proved that retail power can be app-first and data-driven. Brazil’s high smartphone adoption and upcoming market opening make real-time energy the fastest path to loyalty, savings, and flexibility.
Marcellus Louroza
Aug 72 min read
Energy transition realism: a balanced path beats wishful thinking
Energy policy is sprinting ahead of physics and economics. Energy transition realism argues for sequencing renewables with firm low-carbon power and market design that protects reliability and affordability.
Marcellus Louroza
Jul 270 min read
EMS interoperability: the missing link for scalable home energy management
Interoperability in Energy Management Systems (EMS) is the key to making solar, storage, EV charging and smart loads work together. This guide explains what blocks integration today and which open standards and alliances are fixing it.
Marcellus Louroza
Jul 171 min read
Energiewende realism: beyond slogans to a workable energy mix
A career across telecom and power taught me this: technology shifts only stick when economics and reliability line up. Energiewende realism asks us to pair renewables with firm power, storage, and sound market design—so the lights stay on as costs fall.
Marcellus Louroza
Jul 122 min read
Smart Energy Management in Cities: Dynamic Tariffs and Urban Sustainability
Cities are ground zero for the clean-energy shift. This article explains how smart energy management, dynamic tariffs, and local renewables can cut peaks, lower bills, and accelerate decarbonization while improving urban resilience and equity.
Marcellus Louroza
Jul 82 min read
Energy Market Balancing: Local Renewables, Global Grids, and Smart Flexibility
Balancing localized renewables with interconnected wholesale markets is now critical. This article shows how energy market balancing, flexibility services, storage, and cross-border trade keep grids reliable while cutting costs and emissions.
Marcellus Louroza
Jul 62 min read
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