Impact Stories
01.
Fronius International
EMS/HEMS for PV + Storage & Dynamic Tariffs
Context
European leader in inverters aiming to move up the stack into energy optimization (PV + storage) and build a stickier partner ecosystem.
Challenge
Convert hardware leadership into a recurring, software-enabled advantage while preparing for dynamic electricity tariffs and grid signals.
Actions
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Launched a cloud EMS/HEMS layer (Home Energy Management Systems) that orchestrates batteries, EV chargers, and heat pumps and schedules against tariffs.
Results
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Higher EMS/HEMS attach and improved partner pull (sticky ecosystem).
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Commissioning time reduced; better first-time-right.
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Commercial readiness aligned with tariff-based models.
02.
Samsung
Turning LTA into a Smartphone Leader
Context
Transition from feature phones to smartphones across LTA, with Brazil as a crucial anchor market.
Challenge
Win channel mindshare and enterprise buyers while scaling supply, merchandising, and sell-out enablement.
Actions
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Region-wide GTM for Galaxy (S/Note/Tab) across carrier and open channels.
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Channel programs, enterprise workshops, and retail execution playbooks.
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Demand planning and co-marketing with partners to sustain velocity.
Results
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26.3% value share and 24.1% volume share across the region.
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611,748 units sold in Brazil (reference figure provided).
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Durable base for premium and mid-tier lines; stronger brand preference.
03.
Nokia
Portfolio & Market Expansion in Brazil & LTA
Context
Nokia needed to regain share and profitability across LTA by aligning its device portfolio with infrastructure deals.
Challenge
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Curate and position devices (N-series, E-series) for operator roadmaps and retail realities.
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Execute and negotiate infrastructure projects that bridged device adoption with network readiness.
Actions
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Negotiated high-value infrastructure projects, including a cellular data network deal with TIM Italia, creating synergy between device and network strategies.
Results
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4.39M devices sold across Latin America, reinforcing Nokia’s position in key markets.
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Improved channel confidence and sustainable share recovery.
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US$237.3M infrastructure deal with TIM Italia.
04.
TCRP Telecom
P&L Management & Market Expansion
Context
Services business with greenfield + turnaround elements required disciplined P&L ownership and market growth.
Challenge
Win tenders profitably, grow the customer base, and improve margins under cash/risk constraints.
Actions
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Full P&L leadership: operations, procurement/tenders, cash, and risk.
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Hired/coached commercial + technical teams; instituted governance and pipeline.
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Enterprise account strategies with SLAs to cut churn.
Results
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US$ 54.7M in revenue and +37.8% customer base growth over 3 years.
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Margin and retention improvements via service quality and execution.
05.
inSite Consulting
MVNO Projects with Faster Time-to-Market
Context
Brands/operators pursuing MVNO plays under tight launch windows and strict unit economics.
Challenge
Close deals and launch on time while balancing ARPU, churn, and CAC.
Actions
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Techno-commercial proposals; MNO negotiations with clear economic guardrails.
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GTM plans, partner onboarding, and operational dashboards.
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Operating model with SLAs and escalation, enabling predictable rollout.
Results
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Contracts closed with accelerated time-to-market.
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Recurring revenue streams; stable onboarding.
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Early-phase unit economics improvements
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Expanded customer base by 37.8%,
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Generated USD 54.7 million in revenues.
06.
Europe Learners
Scaling Technology Learning SES
Context
The company needed to expand its enterprise footprint in Europe and attract global buyers in a highly competitive edtech market.
Challenge
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Scale B2B adoption among enterprise clients with measurable ROI.
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Build strategic partnerships to expand reach and credibility.
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Prepare the company for a profitable exit to a global online learning group.
Actions
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Led Sales & Business Development, designing GTM playbooks for SES-focused learning modules.
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Built strategic partnerships (e.g., MidiaCode) and closed enterprise clients including Nestlé and Givaudan.
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Coordinated cross-functional teams to expand content portfolio and localize offers across EU markets.
Results
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Delivered +127.8% YoY B2B growth, establishing EULE as one of the fastest-growing edtech platforms in the SES niche.
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Positioned EULE for acquisition — successfully sold to a global online learning group, securing continuity and scale.